Re-inventing the art of selling products
Why your employees should wear uniforms. When we enter a store, one of the differences we see between a chain of professional stores and an amateur store is the clothing and presentation of employees. Big chains pay attention to this aspect because it’s an important detail. If your customers look at your employees and they […]
As you can imagine, the best way to display your products in the store (arrange a clothing store) is not to put them at random. There has to be a way to choose which products go, for example, to that display at the entrance, and those that go to the island. And in fact, there […]
The counter desk of a clothing store has the following main functions: Accommodate the entire IT and billing system. Place of payment for customers. Storage of bags and packaging. Arranging of administrative material, such as official documents, manuals, billing and transportation documents. Impulse shopping zone, also known as last-minute sales. Information area for clients. Displaying […]
One of the ways to increase sales without increasing costs is to cross sell. Cross sell is selling extra products and services to customers while they are buying other products or services. A customers decides to buy product A. You tell him: How about also buying product B? With this, you’ll be able to increase […]
In certain cases, a gift voucher can be a win / win scenario. One of my clients, in retail consulting, is a small retail business that belongs to my family, so I can talk about the tests we make in the stores without professional ethics issues. The stores sell mainly to foreign tourists. We sell […]
Twenty years have passed since I started my career in retailing. It all started when I finished college. I had just finished my degree in Economics and was starting my degree in Management. My father asked me if I could give some help in our family stores and I accepted. My family had been in […]
The future is uncertain by nature. Nobody really can predict the future. At least I can’t (I wish I could). I am not going to predict the unknown-unknown – things that are so unexpected that nobody can predict – but I am going to talk about certain trends that are already occurring. And there are […]
What is a business plan? A business plan is a formal report of a business. It contains the goals, the strategy, the tactics, and essentially, it tells you how you’re going to accomplish the goals. Think of a business plan like this. Imagine I ask you to write what are your goals, what resources you […]
Visual merchandising is the art (and science) of displaying the products you sell, in a way that make people want to buy them. As the term says (visual), it must appeal to the eyes of the customer. This is the part of art. That’s why, usually the best visual merchandisers are designers or even architects. […]
If you want to promote a store, you have plenty of choices. It’s like going to the supermarket. Too many choices. That’s why I am going to help you decide which is better for you. I have helped many shop owners to promote a store or. But, in these last years, things have become more […]
