Re-inventing the art of selling products
As you can imagine, the best way to display your products in the store (arrange a clothing store) is not to put them at random. There has to be a way to choose which products go, for example, to that display at the entrance, and those that go to the island. And in fact, there […]
Visual merchandising is the art (and science) of displaying the products you sell, in a way that make people want to buy them. As the term says (visual), it must appeal to the eyes of the customer. This is the part of art. That’s why, usually the best visual merchandisers are designers or even architects. […]
Every store needs a minimum of 2 themes per year to decorate the store window. I personally recommend between 4 and 8 different themes. It is not easy to find ideas, that’s why I made this list. In this list you’ll find 20 ideas to decorate your store window. 1 – Beach This is a […]
In 1999, I was starting my career in retailing. Even though I was very young, I was managing a couple of retail stores my family owned. I was trying to get new ideas to make a transformation in the business. The market we were operating was declining. Clients were moving to other kind of clothing […]
I hope you had never been waked up by a policeman telling your store had been robbed. Unfortunately that happened to me (twice) and could happen to anyone. But that’s not what I mean by “visited your store at night”. Stores at night are different. And so are people passing by. How does your store […]
Yes, You need good photos of clothes. If you have an online store or even a brick and mortar store, you need to take photos of your products. It could be a flyer, a poster for the window, a post on facebook, or an online catalog, but you know the photo’s quality and beauty can […]
