Re-inventing the art of selling products
As you can imagine, the best way to display your products in the store (arrange a clothing store) is not to put them at random. There has to be a way to choose which products go, for example, to that display at the entrance, and those that go to the island. And in fact, there […]
In 1999, I was starting my career in retailing. Even though I was very young, I was managing a couple of retail stores my family owned. I was trying to get new ideas to make a transformation in the business. The market we were operating was declining. Clients were moving to other kind of clothing […]
For a lot of stores, Christmas is still the best season of sales. A decoration, specially made for Christmas, is important for two reasons: It reminds customers to buy their Christmas gifts. Also tells them, your store is a place where many people buy gifts for Christmas. If not, why would you bother to make special […]
Imagine this situation. The customer looks at your merchandise, it pleases her and the price too. She’s going to try the clothes in the fitting rooms. Will she buy? If a client tries one product, it increases the chance of him buying that product. Specially if they are male clients.
