Twenty years have passed since I started my career in retailing. It all started when I finished college. I had just finished my degree in Economics and was starting my degree in Management. My father asked me if I could give some help in our family stores and I accepted. My family had been in […]
The future is uncertain by nature. Nobody really can predict the future. At least I can’t (I wish I could). I am not going to predict the unknown-unknown – things that are so unexpected that nobody can predict – but I am going to talk about certain trends that are already occurring. And there are […]
What is a business plan? A business plan is a formal report of a business. It contains the goals, the strategy, the tactics, and essentially, it tells you how you’re going to accomplish the goals. Think of a business plan like this. Imagine I ask you to write what are your goals, what resources you […]
I was a retailer for 20 years, and for the last 5 years I’ve been a retail consultant. It’s great to be a retailer, but it’s also hard. Most retailers are solo entrepreneurs. So it’s difficult to have someone to talk and ask advice for the business. We could talk to family or friends. And […]
Have you ever heard a retailer saying “I want to be the next Zara” or H&M, or Amazon? I heard it, many times. I like people with big ambitions, but it’s easier to win the lottery than being one of the biggest retailers on earth. In reality, many big retailers don’t have a successful store.
The 22 Immutable Laws of Marketing is a book written by Al Ries and Jack Trout. It was first published in 1993.The book has some interesting ideas that can be used by retailers. Most of these ideas are strategic marketing. Some of these “laws” can be applied to the retail sector. Others are not applicable. […]