Re-inventing the art of selling products
Before I tell you what are, in my opinion, the 25 best books for retailers, I think you should know a little about me. This way, you can know if these books are also a good fit for you. I am a retail owner and consultant. What I know about retail is what I learned […]
The 22 Immutable Laws of Marketing is a book written by Al Ries and Jack Trout. It was first published in 1993.The book has some interesting ideas that can be used by retailers. Most of these ideas are strategic marketing. Some of these “laws” can be applied to the retail sector. Others are not applicable. […]
