Re-inventing the art of selling products
Sometimes retailers ask me: “how do I get good restaurant reviews?” The answer is quite simple. But before giving you the answer, let’s take a look at some (negative and positive) Yelp reviews. Or TripAdvisor, if you prefer. What are the topics that most customers refer to in these reviews? In reality the topics almost […]
“No thank you.” Unfortunately this is a common answer when restaurant waiters ask clients if they want starters or desserts. One of the biggest difficulties of a restaurant is to have customers order starters or desserts. And yet, this is one of the most powerful, and simple, ways to boost sales. Simple, because customers are […]
The vast majority of restaurant menus are poorly designed. From my experience, I would say at least 90% are poorly designed. One of the first jobs I do when I get hired to improve a restaurant is changing the menu. And there are two reasons why I start with the menu. The restaurant menu is […]
